First Insight Hires Ant Hill Marketing To Define Market Positioning
Our strategic marketing team has started working with First Insight to define a market position for taking its MaximEyes electronic health record software into the ophthalmology market. The company has been providing EHR solutions to the optometry market since 1994, but it is virtually unknown in the ophthalmology market where a handful of large practice management competitors dominate. Ant Hill Marketing is helping First Insight define a distinct position in the vision care market and express it in a unique, compelling way that will help build business in the ophthomology community.
Planar Systems Expands Its Video Wall Product PR Program
On the heals of a very successful public relations push for the InfoComm 2010 tradeshow in June, Planar Systems has expanded its public relations work with Ant Hill Marketing to increase brand awareness worldwide. The agency will now focus on increasing brand awareness for all Planar video wall products in North America, Europe and Asia - whereas it previously focused on select products and geographies.
Ant Hill Marketing recently launched a renovated website for Entrada that will give the early-stage company a larger, more sophisticated presence on the Internet. The architecture of the new site will support the company's marketing strategy for growth, an increasing need for inbound and outbound marketing programs, and greater media interest in the company. It is built on a content management system that will give users from Entrada and Ant Hill Marketing the ability to easily change and update content in this fast-moving market. The website is the first major project arising out of the creative concept and messaging developed by the agency.
