Founded in Portland in 1964, Yost Grube Hall Architecture (YGH) provides planning, architecture and interior design services for commercial, educational and governmental clients in the Northwest and overseas. Ant Hill Marketing has worked with YGH since 2007 to define its brand and increase awareness about the firm in the region.
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Yost Grube HallBrand Development
Architecture firms are as distinct as the buildings they create, but the differences can be subtle. That is why YGH asked Ant Hill Marketing to help them look deeper to find and express the firm's core distinction in the market. Our Certified Brand Strategists worked with YGH to analyze their brand and conduct a full-day offsite to discover the unique attributes of the firm. Employee and customer research helped us identify how others view the firm and develop a plan to help those stakeholders better understand the company's brand. Our creative team capped off the project with a creative concept that reflected the unique qualities of the firm.
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YGH ArchitectsPublic Relations
Ant Hill Marketing works closely with YGH executives, project managers, architects and the marketing team to help tell the firm's story through the media. The steady flow of news, articles and case studies in the architectural, higher education, and public sector media is raising awareness for the firm while positioning it for the type of projects it wants. In the process, YGH has become a reliable resource for information on leading architectural topics such as sustainability, third world practices, and functional design.
