WebMD Health Services is the leading provider of health and benefits management systems to large employers and health plans. Since 2003, Ant Hill Marketing has provided business-to-business marketing and consumer engagement services to the company as it has grown ten times in size. The issues we have tackled along the way include defining the company brand, integrating acquired companies, defining a lead management program, and creating new customer services.
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WebMD Health Services -
WebMD Health ServicesBrand identity
With a large organization, keeping all departments singing the same marketing tune is a tough task. That’s why WebMD Health Services looked to Ant Hill Marketing to develop a brand book that would serve as the bible of all things related to messaging, visual identity, design and even the business strategy.
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WebMD Health ServicesWebsite Development
WebMD Health Services sells to large employers and health plans -- two markets with distinct business needs and terminology -- and the website needed address both separately. Our solution was to structure the site so users would choose a path and then be immerse in content that speaks their language. The structure, content, messaging and offers were created specifically for each market, while still allowing general users to learn about the company.
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WebMD Health ServicesSales Tools
The complex, business-to-business process of selling WebMD solutions requires a comprehensive system of collateral, presentations and other tools that address a variety of audiences and circumstances. Ant Hill Marketing tackled the challenge by first defining a visual and messaging architecture that supports conversations at each stage of the process. Then we created a system of sales tools that helps educate prospects about the company and its products, technology and customer successes.
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WebMD Health ServicesWebinar Promotion
In 2010, WebMD Health Services launched a year-long webinar program designed to deliver thought leadership and drive sales leads. Ant Hill Marketing developed a creative concept that conveys the results-driven nature of their product, then executed a digital marketing campaign for fourteen webinars that drew more then 300 people to each event.
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WebMD Health ServicesConsumer Engagement
Driving healthy behavior change, starts with driving engagement. WebMD Health Services helps its customers create strategic communications campaigns that bring awareness and utilization to the WebMD products. Ant Hill Marketing worked with WebMD to define, develop and deliver its consumer engagement services focusing on creative health promotions that create awareness and drive engagement in employee populations.
