Tuality Healthcare is the only independent, community-governed healthcare system in western Washington County. As the population has grown and the area has expanded, the organization faces increasing competition with other area hospitals. Tuality looked to Ant Hill Marketing to help define its distinction and position the organization in the market with a strong brand promise.
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Tuality HealthcareBrand Development
Looking to reaffirm the hospital’s distinction in the market, Tuality hired Ant Hill Marketing to conduct a brand development exercise working with the organization’s key leadership.Our proprietary process helped Tuality define its distinction in the market and how the business functions could support it. We conducted internal and external research to determine how employees and the community perceived Tuality, and created a plan for closing any gaps between perceptions and the desired brand position. And, finally, we developed a creative concept for expressing the brand visually in company communications.
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Tuality HealthcareWebsite Development
The Tuality website had outgrown its original architecture and design, so the healthcare system asked Ant Hill Marketing to create a new site that would be more modern, flexible and easier to navigate. Our digital marketing team used a proven process to develop a content managed website that allows Tuality to feature their advanced services, gives patients an easy way to learn about the hospital, and allows the internal marketing team to make changes on the fly.
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Tuality HealthcareHealth Education promotion
For Tuality, building a healthier community means keeping close ties with the people they serve. Providing health education classes that range from babysitting and CPR courses to ballroom dancing and yoga, allows Tuality to engage with the community and provide needed educational resources. Ant Hill Marketing was enlisted to create an online class finder that would help the community access course information and allow users to register for classes and pay online.
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Tuality HealthcarePaid Search
Like most healthcare organizations, Tuality used expensive catalog mailings to promote its health education classes. As a way to scale back on printing costs and market more sustainably, Tuality worked with Ant Hill Marketing to develop a paid search program that promoted classes and events to those who were searching for related topics or keywords in the Tuality service area. We also developed a quarterly e-newsletter to help promote classes more cost effectively. The program has seen great success in generating new website traffic and class registrations.
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Tuality HealthcareCommunity Relations
As an anchor in the Hillsboro business community, Tuality and several key partners wanted to develop a health and education district designation. Pacific University established a presence next to Tuality and Virginia Garcia Memorial Health Center opened a clinic in the same area, helping to build out the health and education district. Ant Hill Marketing provided strategic counsel in the early stages of developing communication strategies, messaging frameworks and other planning needed to help in the formation of the district.
