Green Building Services is a leader in developing sustainable and high-performance building environments. By clearly defining and expressing their brand, the company is able to focus on what it does best - develop buildings that contribute to the well-being of communities and give back more than they take.
-
Green Building Services -
Green Building ServicesCreative Strategy
Green Building Services wanted a brand refresh and a creative strategy for its core marketing materials. Unhappy with the effectiveness of its advertising and a lack of consistency with the look and feel of its overall marketing, the client needed to revitalize its brand promise to focus on the company’s commitment to sustainable building and the environment.. The “Book of Green” concept features simple principles the company lives by as well as featuring the GBS team.
-
Green Building ServicesAdvertising
Green Building Services advertising seen in trade publications articulates the company’s principles from the “Book of Green” creative concept. We created original illustrations to depict client projects in a personified way showing each building interacting with the environment and the people within the community.
-
Green Building ServicesInteractive
The renovated website reflects the “Book of Green” brand concept through the communication of its building principles and images of the company’s best projects. Our development process included information architecture, design, content creation, production and testing of the site prior to launch. We also designed a matching e-newsletter template to help GBS communicate with customers, partners and prospects on a regular basis.
-
Green Building ServicesSales Tools
The GBS team actively participates in industry events and regularly meets with prospective customers, so they needed a powerful sales tool that helps communicate what they are about. We developed a comprehensive brochure based on the “Book of Green” concept that introduces the company, discusses their philosophy, and describes the services.
-
Green Building ServicesTradeshows
Green Building Services exhibits at industry tradeshows and conferences that attract their target audience, so they needed a booth that reflected their brand. The colorful, modular display is easy to assemble and makes a strong statement on the show floor. It features the “Book of Green” building principles as well as actual imagery of customer projects to draw people in so team members can talk about the GBS philosophy and services.
