Based in Nashville, Tennessee, Entrada is an emerging company in the world of health information technology. It provides a web-based technology platform for clinic documentation and data exchange that helps clinics and hospitals manage patient information without losing productivity. And the company turned to Ant Hill Marketing for marketing and public relations services that will help it grow - quickly.
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EntradaCreative Strategy
Entrada was just completing the process of defining a well-grounded marketing position and messaging framework when they asked Ant Hill Marketing to help them express the brand. We quickly immersed ourselves in the business to develop a creative strategy and explore a variety of concepts for visually expressing their unique value proposition. The result was a brand position based on the concept of “simple” that is guiding both operational decisions and the external marketing.
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EntradaPublic Relations
As an emerging company in the fast-growing world of electronic health records, there is no shortage of topics to cover in the public relations program. Our PR team is aligning Entrada with health information technology trends, presenting the value of the product to healthcare decision-makers, and establishing a steady flow of news to the print and online publishers.
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EntradaInteractive
When Entrada started working with Ant Hill Marketing, the company knew that replacing the existing website was a huge priority. We quickly built a new content managed website that expresses the Entrada brand, provides essential product information, and supports the lead generation process by integrating with salesforce.com. The project was completed ahead of schedule and established a strong foundation for growth in its information architecture, search strategy, and analytics.
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EntradaSales Tools
The completion of the creative concept meant that the sales representatives needed new marketing materials to support their conversations with prospects. Ant Hill Marketing created a basic collateral system that can be customized for each selling opportunity using product information, case studies, whitepapers, and other tools.
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EntradaTradeshows
Entrada is selectively exhibiting at tradeshows for surgical specialists and medical group managers that will see the value in the product. We designed a simple, portable booth that fit the company’s requirements and introduces event attendees to the company. Nothing fancy, just effective.
