Founded 30 years ago, Biamp Systems is a leading provider of professionally installed audio electronics in commercial settings. Our global public relations and product campaigns increased awareness for the company, generated greater interest in existing product lines, and helped the company launch a new product into the life safety and security market.
-
Biamp Systems -
Biamp SystemsPublic Relations
Biamp has been an innovator and leader in the audio industry for decades, but the market did not have a clear understanding of where the company was going next. Ant Hill Marketing helped the company leverage a change in leadership to increase communications about the future. Our public relations team positioned the new CEO as an industry spokesperson worth following, created opportunities to share perspectives on the market and emerging trends, and increased the flow of news about company milestones.
-
Biamp SystemsProduct Campaign: Audia
When Biamp needed to refresh interest in its six year old Audia product line, Ant Hill Marketing created a "straight talk" campaign designed to reinforce the product's continued distinction in the market. The honest, direct communication style reflects the culture of the company and draws attention to the important differences between Biamp products and competitive video conferencing solutions. The global campaign targeted North America, Europe and Asia with simultaneous public relations and digital marketing.
-
Biamp SystemsProduct Campaign: Vocia
Biamp launched Vocia, an advanced paging and mass notification system, in 2010 and looked to Ant Hill Marketing to develop a global lead generation program to help boost brand awareness and sales leads in a new market. The digital marketing program tested a variety of media channels including paid search, email and banner ads. To judge the success of the program and media effectiveness, Ant Hill backed the program with robust analytics that allowed Biamp to understand and improve performance.
-
Biamp Systemschannel promotion: AudiaFUSION
Biamp announced AudiaFUSION at the InfoComm tradeshow in 2008, but delayed shipment for more than a year to complete exhaustive testing. Ant Hill Marketing took on the task of relaunching the product to let integrators worldwide that the product they heard about a year before was now shipping. The campaign we developed showed Biamp had a sense of humor about the whole situation, claiming that AudiaFUSION is still better than anything out there - including ribs.
-
Biamp SystemsCEO Retirement
Long-time CEO, Ralph Lockhart, retired in 2009 and handed the reigns of the company to a new leader. We were asked to help the company celebrate his years of dedication, hard work and fun with personal keepsakes that would capture his personality. Our team interviewed employees, pulled together photos, and built a story that we told in a personal video and a coffee table book known affectionately as the “Book of Ralph.”
